We turn
brand potential
into Market Power.
Marketing & strategy advisors for emerging
and midsize franchise & multi-location brands.
TRUSTED BY GROWING BRANDS
Strategic partners.
Built for what’s next.
WHO WE ARE
We partner with growth-stage franchise brands to align marketing, sales, and operations around performance, profitability, and strong unit-level economics. Our frameworks, strategy, and data systems fuel sustainable growth and position brands to lead their category.
WHAT WE DO
Marketing Strategy
Data-driven strategy that connects brand, marketing, and customer.
Sales & Franchise Growth
Proven systems that drive franchisee sales, development, and retention.
Operations & Performance
Aligning operations and support systems to drive profitability and scale.
Data & Analytics
Turning data into clarity and competitive advantage.
Keynote Speaking & Thought Leadership
Sharing proven strategies that strengthen franchisee engagement, profitability, and brand-wide performance.
Meet
David Barr
Drawing on an early career in finance with Price Waterhouse, Pizza Hut, and Great American Cookies he brings both Wall Street discipline and operator experience to the companies he serves.
David served as the chair of the International Franchise Association.
Franchisor
Chairman, Pets Supplies Plus ($1.5 billion pet supply franchisor)
Investor/Board Director of Capriotti’s Sandwich Shop, Inc. (170 shops)
Board Director of Checkers/Rally’s (franchisor of 750 units)
Board Director of Chicken Salad Chick (franchisor of 310 restaurants)
Investor/Board Director of Dogtopia (franchisor of 230 dog daycare units)
Investor/Board Director of College Hunks Hauling Junk and Moving ($400 million franchisor of moving agencies)
Investor/Board Director of Rolling Suds, power washing franchise concept
Investor/Board of Directors of Tint World, automotive after market
Franchisee
Investor & Board Director Domino’s Pizza – China (1,400 Domino’s in China)
Chairman, PMTD Restaurants & Affiliates (37 KFC and Taco Bell restaurants)
Lead Director, OutWest Restaurant Group (78 Outback Steakhouses)
Meet
Madeleine Zook
Madeleine Zook brings both enterprise-level strategy and real-world operator insight to the brands she serves. Her background spans advising emerging and mid-market franchise systems on growth, franchise development, profitability, and scalable infrastructure.
She currently advises and partners with franchise organizations across multiple industries while also operating as a multi-unit franchisee herself. Combined with her background as a franchise marketing and supplier agency leader, this gives her a rare 360-degree perspective on the realities of franchise growth, franchisee success, and scalable brand expansion.
Franchisor (Current)
Advising Chief Marketing Officer, Redline Gear Cleaning
Advising, Chief Marketing Officer, Optimize U
Advising Chief Marketing Officer, Tint World
Advising, Chief Marketing Officer, Stratus Clean
Advising Chief Marketing Officer, Romp ‘n Roll
Franchisor (Former)
Head of Brand Marketing, MaidPro (Built into Threshold Brands)
Advising Chief Marketing Officer, Premium Service Brands, Rolling Suds, Happinest Brands, 100% Chiropractic, The Roof Resource, Skyhawks Sports, Nautical Bowls
Franchisee
Owner, MaidPro (Multi-Unit), Patio Patrol (Multi-Unit), Men In Kilts (Multi-Unit), Clozetivity (Multi-Unit)
Partner, Triple R Roofing (Mult-Unit - Independent)
Driving System-Wide Growth for an Automotive Franchise.
2026 CLIENT CASE STUDY
YEAR OVER YEAR
24% GROWTH IN SYSTEMWIDE REVENUE
+4.7% SAME-STORE SALES GROWTH
+34% CONSUMER MARKETING SPEND
“The marketing program that you folks have put together is bringing me the single greatest success of any singular category since I’ve started with this brand.”
Performance Backed Partnerships.
Madeleine Zook served as an executive marketing advisor with Tint World for nearly 18 months. Her impact on our organization was both immediate and lasting. She brought a strong sense of leadership and clarity to our marketing division, improving communication across teams, and ensuring alignment with our broader business objectives.
Catalyst played a key role in strengthening our marketing strategy by implementing effective tactics and building valuable partnerships that enhanced the performance and sustainability of our marketing fund. Her ability to bridge strategy and execution helped us operate more efficiently while driving measurable results.
Perhaps most importantly, Madeleine reinforced the value we deliver to our franchisees. She understood the importance of supporting their success and worked diligently to elevate the tools, messaging, and overall marketing support available to them.
Madeleine is a thoughtful leader, a strategic thinker, and a reliable partner. Her contributions have left a meaningful mark on our organization, and I would confidently recommend her to any company seeking experienced marketing leadership.
— J. Norman, President - Tint WorldIt has been a pure pleasure working with Madeleine. She has been a great partner, sharing all of her deep industry knowledge of franchise businesses. Her grasp of an operator’s key KPIs and their current inefficient and outdated realities in the field allow her to provide her clients with solutions that directly impact their specific challenges. This has allowed her to earn trusted advisor status with her customers. I would highly recommend Madeleine to any franchise ownership group, partner, or brand.
— J. Cardinal, Partnerships - AppleWe build momentum
that compounds.
REAL IMPACT. LASTING GROWTH.
CONNECT WITH US
Madeleine Zook, Co-Founder
mzook@catalystco.com
David Barr, Co-Founder
davidonbusiness.com